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CURASEPT 4 SMILE
The central focus of the fourth edition of Curasept4 is the smile itself: in this edition, we explore the role of the smile in our relationship with ourselves and with others. Guiding us on this journey are four women who have made the smile a central element of their professional lives—and beyond.
A smile is a simple gesture, yet it has a significant impact on how we perceive ourselves, on our health, on our memories, and even on our happiness.
Through four short interviews, we will explore the perspectives of four professionals who, beyond sharing their experience, also reveal something of themselves to the audience—highlighting the intrinsic power of a smile and the emotion it can evoke.
Watch the trailer:
VIDEO STORIES
Giulia Giovannardi
A smile plays a fundamental role in shaping one’s personality, as it makes each person unique. It is not only something present in the moment, but also a cornerstone of lasting memories.
Giulia Giovannardi is Chief International Development Manager at Curasept S.p.A., a leading Italian company in oral health, founded 25 years ago.
She holds a degree in Economics, earned an MBA from IE Business School in Madrid, and gained experience in several multinational companies before joining Curasept in 2013 as a Product Manager.
Today, she coordinates international activities and the brand’s global expansion strategy.
Curasept is currently present in 45 countries, and Giovannardi aims to reach 60 by 2032, strengthening the global presence of Italian quality and innovation.
Maria Beatrice Toro
Elisa Motterle
Giving our best is essential, and having a healthy smile that makes us feel at ease is the first step to achieving it. A smile is a positive emotion that comes before words and helps us live life with lightness.
Elisa Motterle has been described by Corriere della Sera as “the face of etiquette in the third millennium.”
A certified Etiquette Trainer from the International Protocol and Etiquette Academy in London, she founded the Italian Etiquette Society, the first Italian organization dedicated to training and corporate consulting on etiquette and social skills.
Through her widely followed Instagram profile, she explains how to handle a wide range of everyday situations with savoir-faire.
In the past, she worked extensively in communication, marketing, and client experience for major global luxury goods groups. Today, she believes that good manners are the truest form of luxury. She has published the bestsellers Bon Ton Pop (2021), Bon Ton Pop a Tavola (2022), and Bon Ton Pop al Lavoro (2024) with HarperCollins.
Tatiana Rizzati
A smile is the first way to reassure someone—it is communication, a virtual embrace.
She is known as the dental hygienist of Instagram. She has been a dental hygienist for nearly 20 years and engages daily with her online community, where she is known as @mysmileroutine.
Her mission is to break down outdated, rigid, and fear-based ideas about oral care, and she has discovered that behind fear there is a great deal of curiosity and interest in this topic.
She has written a book published by Rizzoli, sharing all the secrets to achieving a healthy mouth and living well.
She speaks at industry conferences and collaborates with companies on educational and informational projects.
